Customers can help the American Coronary heart Affiliation’s century-old life-saving work beginning in February, American Coronary heart Month
DALLAS, January 25, 2024 – This February, throughout American Coronary heart Month and the American Coronary heart Affiliation’s centennial yr, the affiliation is devoted to a world of more healthy lives for all by collaborating with retailers and types throughout the nation for Life is Why™ . A advertising marketing campaign that helps the affiliation’s mission to save lots of coronary heart and mind well being. “Life is Why” evokes customers to have fun the explanations they stay more healthy, longer lives and personally have interaction within the affiliation’s mission by making a donation on the level of sale or by buying a services or products that ends in a donation by a supporter.
“The work we do on the American Coronary heart Affiliation to advertise cardiovascular and mind well being, stop coronary heart illness and stroke, help analysis and supply sources to assist folks stay longer, more healthy lives – irrespective of the place they stay – is made potential by help.” Contributors to Life is Why,” stated Marsha Jones, Volunteer Chair of the American Coronary heart Affiliation Board of Administrators (2023-2024) and former Government Vice President and Chief Variety Officer of PNC Monetary Providers Group Inc. who beforehand served as Treasurer of the American Coronary heart Affiliation from 2019 to 21, and president-elect from 2021 to 23. “In 2024, as we have fun 100 years of our life-saving work, we commit that our future is about enhancing yours.”
Via Life is Why, corporations together with AT&T, Massive Tons, CVS Well being, Orangetheory Health, Pilot Journey Facilities, The UPS Retailer and Walgreens are calling on their prospects to help the American Coronary heart Affiliation in-store and on-line by way of a wide range of methods resembling donating on the level of sale. The American Coronary heart Affiliation is happy to welcome inaugural marketing campaign supporters Day by day Harvest, Reebok, The Container Retailer, Torrid and Warmies to the businesses supporting our mission this yr. “Life is Why” shall be celebrated by retailers by way of in-store signage and on-line banner advertisements sharing private tales of survival and power, the American Coronary heart Affiliation’s mission and galvanizing wholesome habits.
Throughout our centennial yr, donations made by way of Life is Trigger to taking part retailers – no matter quantity – permit the Affiliation to help the group’s precedence points that impression coronary heart illness and stroke threat components together with tobacco and vaping use, hypertension and insecurity. Dietary. These involved in supporting the American Coronary heart Affiliation’s Second Century can search for the “Life is Why” brand as they buy groceries, get gasoline, train and store at taking part places and on-line starting in February and through choose occasions all year long.
To study extra concerning the Life Is Why marketing campaign and different taking part corporations, please go to coronary heart.org/lifeiswhycampaign.
Extra Assets:
- Multimedia is accessible in the fitting column of the discharge hyperlink.
- The Spanish press launch shall be added as out there.
###
In regards to the American Coronary heart Affiliation
The American Coronary heart Affiliation is a relentless drive for a world with longer, more healthy lives. We’re dedicated to making sure equitable well being in all communities. Via collaboration with quite a few organizations, and with the help of hundreds of thousands of volunteers, we fund revolutionary analysis, advocate for public well being, and share life-saving sources. The Dallas-based group has been a serious supply of well being info for a century. Throughout 2024 – our centennial yr – we have fun our wealthy historical past and achievements spanning 100 years. As we transfer ahead right into a second century of daring, impactful discoveries, our imaginative and prescient is to advance well being and hope for everybody, in all places. Join with us at coronary heart.org, Fb, X Or by calling 1-800-AHA-USA1.
For media inquiries:
Hannah Blackwell:
For normal inquiries: 1-800-AHA-USA1 (242-8721)
coronary heart.org and stroke.org
