![](https://techcrunch.com/wp-content/uploads/2021/08/instagram-icon-ios-closeup.jpg?w=711)
Instagram is growing a “Mix” function that creates a particular feed of really helpful Reels for you and your pal. The corporate advised TechCrunch on Friday that the function is an inner prototype and isn’t being examined externally.
The function was first found by a reverse engineer Alessandro Paluzzi, which recurrently spots social media options in growth earlier than they’re formally launched. In line with a screenshot posted to X by Paluzzi, Mix will embody “Reels suggestions primarily based on the Reels you have shared with one another and your pursuits on Reels.”
In different phrases, should you invite a pal to Mix, Instagram will create a personalised feed of Reels that it thinks you would possibly each be inquisitive about. Mix seems to be considerably just like Spotify’s perform of the identical identify, which launched in 2021 and permits two individuals to mix their favourite songs into one shared playlist.
The screenshot signifies that Blends shall be non-public between you and the opposite consumer and that it is possible for you to to go away Mix at any time. Instagram has not shared any particular particulars concerning the function and whether or not Blends shall be consistently up to date with new suggestions or whether or not it is going to be up to date after a sure time period.
This function is designed to allow customers to find new Reels collectively, which shall be a manner for Instagram to spice up Reels discovery and watch time. Since individuals are already sending Reels to one another through direct messages, Instagram will now use this knowledge to proactively advocate and present Reels that it thinks a pair of customers would take pleasure in.
As with every different prototype, it is unknown when or if Instagram plans to launch the function externally.
If launched, Mix will give Instagram Reels customers entry to a enjoyable and collaborative function not obtainable on its competing platform, TikTok. Though the 2 merchandise are fairly related, introducing Mix may give Instagram a slight aggressive benefit over TikTok, albeit a small aggressive benefit on condition that TikTok nonetheless largely dominates the short-form video market.