ChowNow, the net ordering platform and advertising and marketing service for native eating places, has acquired Cuboh, a Y Combinator-backed point-of-sale (POS) platform that consolidates all orders from supply apps in a single place.
This marks ChowNow’s first acquisition, which can assist improve its POS integration resolution and assist eating places course of orders throughout a number of providers.
Nonetheless, as a part of the acquisition, ChowNow laid off about 30 staff, bringing its whole workforce to 300. In the meantime, Cuboh’s whole 30-person staff — together with advertising and marketing, gross sales, product and engineering — is transferring to ChowNow.
“We’ve sadly made some layoffs as a part of a restructuring to place us in the very best place,” Chris Webb, co-founder and CEO of ChowNow, informed TechCrunch. This comes after the corporate laid off 100 staff in 2022.
The monetary phrases of the deal weren’t disclosed.
Launched in 2012, ChowNow connects clients with native eating places and helps companies set up a web based presence by offering personalized on-line ordering programs and advertising and marketing assist. It additionally supplies a dispatch system that connects eating places and supply drivers.
It would not cost any fee charges like its rivals, and permits eating places to maintain 100% of their earnings. ChowNow counts greater than 20,000 small eating places as its clients and has helped course of greater than 250 million on-line orders. The corporate says it has saved eating places $700 million in fee charges.
ChowNow is a worthwhile firm and has raised about $80 million to date, Webb mentioned.
Cuboh is a notable addition to the corporate. Beforehand, ChowNow’s management panel might solely handle a restaurant’s inner menu. Now, eating places not should handle all of their menus manually, decreasing the potential for errors and common chaos within the kitchen. Menus may be up to date throughout all supply apps to replicate out-of-stock objects and value will increase, amongst different modifications.
Beginning subsequent week, restaurant house owners can entry the newly launched bundle, “ChowNow + Cuboh,” for $275 monthly. The bundle combines ChowNow Professional ($199), the corporate’s flagship product that handles all orders, advertising and marketing and operations, and Cuboh’s point-of-sale resolution, which ranges from $100 to $200 monthly.
And whereas the ChowNow platform already integrates into greater than 30 POS programs — together with Toast, Otter, MobileBytes, Positouch and extra — Cuboh presents 14 further tabletop integrations, equivalent to Clover, Lightspeed, Brink, Micros, Revel, Positouch, Sq., Bar, Dinnerware, Aloha, and extra.
Sooner or later, ChowNow desires to create extra integrations, equivalent to catering providers.
“It is getting again to the long-term product imaginative and prescient of what we’re constructing, which is being the one platform that eating places want for his or her whole takeout enterprise,” Webb mentioned.